The fourth Thursday of November every year is Thanksgiving Day in the United States, which is November 28, 2024. Thanksgiving Day is an ancient holiday created by the American people and a holiday for American families to gather together. Therefore, Americans always feel very close to Thanksgiving Day. Especially since Trump is about to take office, there is a high probability that he will impose tariffs on us. Many American customers will stockpile a large amount of materials in the next few months, so we can also seize this opportunity to develop the American market more. At this time, it will be easier for the United States to place orders.
感恩节是一个由美国人独创的节日。啥叫独创？就是只有美国人过。
感恩节在美国是仅次于圣诞节的第二大节日，主要的庆祝方式是阖家团圆吃大餐、看球赛、参加狂欢游行。
欧洲人可没有去了美洲然后被印第安人接济的历史，所以他们是不过感恩节的。
有很长一段时间，如果你向英国人祝贺感恩节，傲娇点的会直接回复说“美国人的节日我们是不过的”。不过这几年他们也会赶时髦了，据说有1/6的英国人也肯过感恩节了。
许多美国人根本不知道他们的邻居加拿大也过感恩节。加拿大的感恩节在每年的10月第二个星期一，是为了纪念英国探险家Martin Frobisher于1578年在现今的加拿大纽芬兰省建立了定居点。
日本的感恩节在每年的11月23日，正式的名字叫做“勤劳感谢日”（勤労感謝の日）——“尊重勤劳、庆祝生产、国民互相感谢日”。历史也比较悠久，并且是法定假日。
NO.5 Jingle Bells本是庆祝感恩节的歌
《Jingle Bells》（《铃儿响叮当》）这首歌都听过吧？
最早它并不是一首圣诞经典歌曲。1857年，美国波士顿一所主日学校要搞感恩节演出，于是James Lord Pierpont创作了这首歌的词曲，教给孩子们演唱，并在接下来的圣诞节继续表演，最终红遍全球。
外贸人的关于感恩节小技巧
首先，在发感恩节祝福时，必须要知道了解一下感恩节，并不是所有的西方国家都会庆祝感恩节。感恩节是北美洲独有的节日，英国、法国等的欧洲国家与感恩节绝缘，所以在发感恩节祝福时千万不要乱发节日祝福。除了简单的节日祝福以外，可以试着回顾一下与客户之间印象深刻的时间，比如说客户给予你的帮助等，以致谢意，或者是花点小钱买些礼物给客户。
收到节日祝福这个大家基本都会喜欢的，就算是陌生的人能给你发一个祝福，多少印象也会更深刻一些，关系好的人那就更加了，所以下面分享一些感恩节节日祝福小技巧。
切记一定不要套模板，有针对性一点，最好再精心规划一下邮寄的排版。
①在邮件里加入不一样的节日元素：比如醒目的节日祝福语、可爱的火鸡头戴礼帽，旁边是醒目的折扣信息。整封邮件布局简洁、富有喜感！
②在邮件里加入引起购买的促销元素：整体背景贴合感恩节情节，以刺激视觉的红色和黄色为主，辅以“SALES”的字样和CTA按钮，喜庆促销谁不爱！
③在邮件中加入温情元素：以相处过程中感动的小事为切入点表达感谢，往往更能引起客户的好感，而这种好感带给企业的是更长远的销售。
给客人打电话致以节日问候是一种老式但诚挚的做法，老派的客人也许会很欣赏。而即时聊天工具可以让你的问候更“个人”一点，更贴心一点。
Wish you a wonderful Thanksgiving!
Warm wishes at Thanksgiving.
Thanksgiving wishes for you and your family.
Our first Thanksgiving should be our best.
我们可以根据客户的喜好、需求在这个节日送上一份贴心的小礼物，比如一件孩子喜欢的小玩具、客户喜欢的书籍等等；
如果是新客户，不了解对方的喜好也没有关系，可以在亚马逊购买电子卡，绝对经济实用；
或者送一些中国特色的小礼物，赠送时需注意不要忘记在把礼品精心包装之后，附上购物小票，帮主人解决后续问题，并不是告诉朋友送的礼物有多贵重，而是在所送的礼物出现故障的时候，也同时提供了保修的凭证。
很多人对Youtobe、抖音等短视频爱不释手，所以我们也可以来一段！用自己的照片或者动员全公司的员工录制一段客户的专属祝福视频，绝对会给买家留下深刻的印象。
如果公司或个人经营者社交媒体账号，也可以配合图文向客人道谢。比较合适的平台有Instagram（感恩节期间最火的社交媒体平台，很多美国人都会在Instagram上po感恩节家宴，记得点赞、评论）、Facebook和LinkedIn。
在感恩节这一周，可以在官方或者社媒上每天发布一些跟感恩节有关的帖子，用Canva和Pixlr等工具制作一些生动的图片，图文并茂地展示你的内容 。
可从感恩节开始，提前进入黑色星期五促销活动宣传期！随着越来越多的品牌越来越早地开始黑色星期五促销，这个数字很可能还会上升，抢占先机很重要！
根绝美国交通运输部的统计，感恩节是一年中的旅游旺季之一。为你的客户提供一些有用的旅游小贴士，并在感恩节当周的推文中分享他们的旅游经历。
1.突出优惠时效性
强调感恩节前的特别优惠活动即将结束，错过这个时间节点将无法享受当前的优惠价格、折扣或者赠品等。例如：“Dear customer, our special offers for Thanksgiving are only valid until [date]. Act now to take advantage of these great deals.”提醒客户优惠的稀缺性，如 “Limited stock available for these pre-Thanksgiving offers. Don't miss out!”
2.解决客户疑虑
如果客户之前对产品质量、运输时间等有疑虑，在催单时针对性地提供解决方案和保证。比如：“Regarding your concern about product quality, we have strict quality control procedures in place. And for shipping time, we have partnered with reliable logistics companies to ensure timely delivery.”
可以提供客户评价、案例分析等证据来增强客户的信心。例如：“Here are some testimonials from our satisfied customers who have purchased the same product. You can be assured of the quality and service.”
3.创造紧迫感
提及产品的热销程度，让客户感到如果不尽快下单可能会错过。例如：“This product is in high demand and selling fast. Place your order now to ensure you get it before Thanksgiving.”
可以设置倒计时，如 “Only [X] days left until Thanksgiving. Hurry and place your order!”
4.个性化沟通
根据客户的具体情况和需求进行个性化的催单。了解客户的业务、项目进度等，将催单内容与客户的实际情况相结合。例如：“I know your project is coming up soon. Our product can help you meet your deadlines. Consider placing an order before Thanksgiving for a seamless experience.”
每当年尾接近新年时，由于假期季节，订单生产安排会格外的紧张。以下是几个订单准备的切入点：
As you may know the Thanksgiving season will get busy with factories and then we have Christmas, NewYear and Chinese New Year, so let’s keep up the pace and move fast!
Peak season is approaching. Kindly be informed that our factory will be at full capacity. Please place your order as soon as possible so that we can schedule the production plan to meet the timeline. Thus, we would highly appreciate if you could confirm your order soon and we shall arrange production without any delay.
Because of the peak season, we need to queue for the available shipping slots. Please confirm as soon as possible to avoid further shipping delay. Appreciate your help.
希望以上的信息能够帮助大家更加了解感恩节的由来和其中的意义。时不我待，感恩节已经飞奔在路上了，赶快行动起来吧！
NO.4感恩节催单实用性话术
“Dear [customer name], Thanksgiving is almost here, and we want to make sure you have everything you need to celebrate. Our [product name] is the perfect addition to your holiday. With its [list of features], it will surely enhance your Thanksgiving experience. And don't forget, our special discounts are only available until [date]. Place your order now and save!”
“Hi [customer name], as Thanksgiving approaches, we are thinking of you. Our product has been receiving rave reviews from customers all over the world. Wouldn't it be great to have it for your Thanksgiving gathering? Plus, we are offering free shipping for all orders placed before [date]. Act fast!”
“Dear [customer name], Thanksgiving is a time for gratitude and sharing. Why not share our amazing [product name] with your friends and family? It makes a great gift! And with our limited-time offers, you can get it at a great price. Order now and make this Thanksgiving extra special.”
“Hello [customer name], just a quick reminder that our Thanksgiving sale is coming to an end soon. If you've been considering purchasing our [product name], now is the time. Don't miss out on these great savings and quality products. Place your order today!”
“Dear [customer name], as we approach Thanksgiving, we hope you are looking forward to a wonderful holiday. Our [product name] can add an extra touch of elegance to your celebration. And with our hassle-free return policy, you can shop with confidence. Order before [date] and enjoy a stress-free Thanksgiving.”
“Hi [customer name], Thanksgiving is a time to give thanks for all the good things in life. Our [product name] is something you'll be thankful for. With its superior quality and unbeatable price, it's a steal. Don't wait until it's too late. Place your order now!”
“Dear [customer name], as the holiday season approaches, don't forget to stock up on our [product name]. It's perfect for Thanksgiving and beyond. And with our bulk purchase discounts, you can save even more. Order today and be ready for the holidays!”
“Hello [customer name], Thanksgiving is just around the corner, and we want to make sure you have everything you need to make it memorable. Our [product name] is in high demand, so don't delay. Place your order now and get ready to celebrate in style.”
好了，关于感恩节的冷知识和小技巧就分享到这里，希望对大家有帮助。大家觉得有用的话帮忙点个赞跟在看，可以第一时间收到最新外贸干货知识哦。
